Pakistani Fashion Designer - Deepak Perwani

Deepak Perwani, designer, runs a men's boutique in Pakistan. As the fading century slips into the new millennium, his couture shows signs of staying power and a newfound confidence. The Dubai fashion show was an instant sell out with his truck art accents, and the Zargalli premier, Deepak Pervani broke all hell loose when he sent models down the runway in the most sensuous and seductively draped ensembles that complimented the jewellery presentation perfectly well. Despite the fact that today Deepak Perwani is a good name; the real man shows no signs of arrogance or snootiness.

He never suffered from an inflated ego; humble to the core Deepak truly believes in the ‘live and let live philosophy’ and may be that’s the reason for his glorious success.

Deepak Perwani's product line includes men's embroidered kurta, groom sherwani, casual shirts, bridal wear, and bridal accessories, saris and formal wear.

Pakistani Fashion Designer - Amina Tahir

Pakistani fashion designer Amina Tahir formally launched her collection in 2003 under the title of Amina’s Collection. Owing to her natural flair for fashion, she had been designing for friends and family since 1997. She has held exhibition in New York, Lahore and Islamabad. Her collection consists of formal shalwar kameez, lehnga, choli, choori dar pajama, kurta, embroidered kurtis, bridal wear as well as casuals.

One distinctive quality of Amina Tahir, that sets her apart from a sea of designers is her departure from typical flowery motifs. Her clothes depict abstract designs and figures (birds, dragons) which are not only a visual treat to behold but are refreshing and contemporary.

Her future plans include holding fashion shows in Pakistan, India and opening ethnic boutique in London.

Pakistani Fashion Designer - Aijazz Aslam

Aijazz Aslam runs a men's wear boutique in Pakistan. Aijazz is the lucky one to have started his business early enough, and nowadays he is doing good in menswear both ethnic and western as a Pakistani fashion designer.

Aijazz, himself a fashion designer entity too, started fashion designing few years back, since he was into modelling. He was founded to be keen in having his own clothing line after working as model for some big fashion designers in Pakistan.

Aijazz Aslam hope's to keep on introducing new fashion ideas in Pakistan and aims at being one step ahead by other fashion designers. Aijazz's product line includes Embroidered sherwani, kurta, traditional groom couture and wedding accessories like turbine, shawl and vivid scarf for men.

Pakistani Fashion Designer - Amina Yasmeen

“I don’t call myself a full-fledged fashion designer as yet. But what I do is appreciated by my clients.” Mansoor commented that designer shirts should have vivid embroidery, style, grace and a concept unique to that particular designer. Mansoor Khan works under the designer label "Amina Yasmeen". Only around for a couple of years, Mansoor already has a reputation for making clothes that are out of this world. Talking to him, one is encouraged that the upcoming talents are experts in their field. Many have raved about Mansoor’s designs, saying his work tends to break traditional designing values.

At Amina Yasmin, another difference is of jamawar cloth, used mainly for ghararas. “There is a jamawar cloth that costs Rs 70 per yard and then there is a jamawar cloth that costs Rs 700 per yard. So you see where designs and cuts matter, cloths also have a say on the pricing of an individual shirt.”

Mansoor is getting ready for more fashion courses. Apparently he has his sights fixed on a foreign university that will enhance his qualities in the fashion field.

Pakistani Fashion Designer - Asifa & Nabeel

Asifa and Nabeel are two young designers with an indisputable flair for fashion. They together form a formidable team of eastern plus trendy dresses. Asifa and Nabeel duo work with a variety of fabrics. They mix bright and subtle hues in a unique fusion of colour displaying a finely tuned aesthetic sense. Wasli, Karachob, Zardozi, Silk and Threads are used in exciting juxtaposition to create unusual and unique garments.
The comprehensive range of outfits includes fashions for all occasions: bridal wear, formal and semi-formal wear. Exclusive designs are available for special occasions. Asifa and Nabeel’s collection fulfills the demand of modern lifestyle along with Eastern tradition.

Pakistan Fashion Model Agencies - 1

Agency Name	Contact Person	Email	Cell Phone
Soil 2 Sky (View)	CH FAISAL	soil2sky@yahoo.com	0300/321-8489239
Talent Hunt (View)	Asif Khan	connect2asif@gmail.com	0300-9291323
Talent Hunt (View)	Asif Khan	connect2asif@gmail.com	0300-9291323
Mekal's Group of moding Agency (ESLINE) (View)	Mekal Shan	mekalshan@gmail.com	+92-0313-509-0313
PRINCE CREATION (View)	ASHOK RAJPARA	aashiqrajpara@rediff.com	9913643277
Ice Blue modeling (View)	Shayan	career840@yahoo.com	033332124800
Spot Promotions (View)	F.M.Mughal	muz300@yahoo.com	0345-2944744
Gulf Pak international (View)	Saadi	saadi-f2000@yahoo.com	00974-5138374
smokey salon &modeling agency (View)	mehmood	info@eclat.com.pk	0300-9449107
COSMOPOLITAN (khi & lahore) (View)	AYAZ (khi) Mani (lhr)	cosmopolitanpk@yahoo.com	0345 2160968

Pakistani Fashion Designer - Reet

The word Reet means tradition. Although tradition may not seem to be a priority for the boutique that gave us denim shalwars and a line of day wear in very modern jersey-knit, it is actually a driving force behind the international Reet boutiques.
Reet staged the first street fashion show in Pakistan outside their boutique and uses ancient fabrics such as screen-printed georgette in modern outfits including bikini tops and culottes. All these ground-breaking moves do not mean that his boutique is inappropriately named. To the contrary, Reet believes that the only way to keep tradition alive is for each new generation to use it.

Pakistani Fashion Designer - Bunto Kazmi

There is a quiet dignity in the Kazmi household. On entering the residence/showroom, one feels transported to a modern Mughal atmosphere with the family members floating from one room to another with some higher purpose and the attendants going about official and personal work at the same time. Today everyone refers to Oriental Fashions as Mrs. Kazmi's bridal wear without their trying – it is rare to see the design house in shoots or advertised in any form. It is to their credit that one of the oldest fashion houses has achieved its fame by word of mouth and reputation rather than being backed by fashion degrees and marketing strategies.
One can’t help but feel as if Bunto has stepped out of the sets of Devdas into the real life hustle and bustle of modern day professions - but she is not sandwiched here. If anything she is the fantasy part of the creations, which bridge the practical with the ideal. This has resulted in a design house that boasts creations at international levels and has been exhibited in museums globally. More importantly, it defines our cultural identity and puts Pakistani couture on the map because of the commitment of the Kazmi institution. Day professions - but she is not sandwiched here. If anything she is the fantasy part of the creations which bridge the practical with the ideal. This has resulted in a design house that boasts creations at international levels and has been exhibited in museums globally. More importantly, it defines our cultural identity and puts Pakistani couture on the map because of the commitment of the Kazmi institution.

Pakistan Fashion Super Model Iraj Manzoor

With an extraordinary photogenic face and a body to die for, the dusky beauty from Karachi is currently a hot favourite of all the top fashion glossies and a must in all the good fashion shows. Her great walk and an hour glass figure allows her to transform and fit each designer's personality. Iraj has a prestigious Head and Shoulders sdvertisement under her belt, where she was selected from a large number of hopefuls.


Streamlined five foot nine , she is one of the most sought-after models - in the business. Iraj is both well loved and well hated - in the modelling and fashion set. Those who don't care much accuse her of being arrogant , difficult and snobbish. Those who do , say she's sexy , sensuous and smart. And Iraj.....well , Iraj just likes to keep them all guessing.

When Iraj Manzoor saunters down the ramp no one looks bored. And neither does she. Iraj likes to get noticed ; the appraisal is welcomed and almost demanded. She knows she has it. And expects everyone else to know it too. Iraj's face has adorned the cover of nearly every fashion magazine in Pakistan.

Pakistan Fashion Super Model Vaneeza Ahmed

She’s got the most refreshing face in the business and one of the most amiable dispositions. In the field of modeling ruled by catty tactics.... she is the cattiest of them all. She’s ambitious - and she has no qualms about admitting it. She travels back and forth, shuttling between her hometown Lahore and the city that promises fulfillment of dreams - Karachi. And by god she knows that this exercise is worth her while. Vaneeza Ahmed, the Lahori supermodel that gave the Karachi beaus a hard time - she’s got what it takes.... all that it takes, to get to where she is today.


From a fun indulgence at Kinnaird College as a student she launched herself in a career, she never thought to be hers. So, from modeling for Neelofer Shahid’s couture she went on to a photo shoot with the best in the business - Ather Shehzad the duo responsible for introducing some of the finest models today..... and the discovery of Vaneeza aka Vinny also falls to their credit.

That’s how the journey started for this charming splendor and along the way added accolades to list of merits. She left no stone unturned. From modeling to acting she did it all- played the leading lady in Jamal Shah’s controversial saga, graced the cover pages of the countries top publications off and on, went as far as Mauritius to prove her love for acting and of course sashayed down the catwalk with the grace of a swan- how many times? She has lost all count.

But one thing worth remembering is her role as ‘Dina’- in the movie Jinnah. She played the Quaid’s daughter and they say… she played it well. She's worked hard to get where she is today. She's come a long way in a very short time, and the way she's going, she'll go a long long way.

Pakistan Fashion Super Model Aaminah Haq

It has not been too long since Aaminah started modelling but one loses count as she names the magazines she has been printed in .......... She, Libas, Visage, Women's Own, Fashion Collection, Newsline. Then there have been catwalk experiences. No wonder then that she can afford to choose in terms of money and commitments. Designers are now ready to pay more to models who work with greater professionalism. " Its nice to be recognised " ............ Aaminah's identity is glowing and growing on the Lahore fashion scene, because she has been the opening model in so many shows.........


Aaminah's latest ventures to date include a TV play with Nusrat Thakhur which was aired in mid Dec 1997. Commercial for Star TV (Chan One). The signature model for Nilofer Shahid'z Chaughtai Collection which she took to Paris, appeared in Canada in the Fashion TV ad and also appeared in the french Cosmopolitan alongside interview and shoot.

Aaminah is as seriously into the profession as one can be in a place like Lahore. " I feel a model has to create a difference between being a clothes horse and a person showing off the designers product with elegance. A pout and a pretty face does not make a model out of a girl." Then what does? " You have to be careful of certain things. I make it a point to get a good night's sleep before a shoot or a show. I drink plenty of water and pay alot of attention to personal grooming. After all you can be only there for as long as you are capable of doing something dramatic to a designer dress."

Pakistani Fashion Designer - Maria B.

Maria Belal is an ambitious young Pakistani designer with vision. A graduate of the Pakistan School of Fashion Design, Maria launched her label ‘Maria B’ in Lahore few years back. Right after the fashion show in Pakistan, she opened the doors to her new women's boutique in Karachi. Her cotton shalwar kameez, choori daar pajama, and embroidered evening wear, all meticulously cut and stitched, were quickly snapped up by trendy Lahoris.

The outfits she has selected – from a cotton sleeveless salwar kameez to black net culottes to a chiffon sari – embody her look for the modern Pakistani woman in the late 90s.

She learnt that there was tremendous scope for Pakistani fabrics in the international market and was determined to make her mark globally. As she says with confidence, “I’m a staunch patriot – I want to take Pakistan’s name in the international fashion scene. I want to show people around the world what a great heritage we have. That really is the core philosophy of my business. We want to go into the international market and prove ourselves as a Pakistani brand name.”

Maria’s main goal is to export her dresses abroad – “I want to send haute-couture items such as evening wear, bridal wear etc. to UK/Europe, and then eventually to the US/Canada, Singapore and Australia.” She remains undaunted by the global competition and says “you have to aim high – and I do want to get to New York, Milan and Paris one day.”

Pakistani Fashion Designer - Zain Mustafa

Zain Mustafa's philosophy of Design is different, definitive and daring. He steering away from the ornate adornment that local designers ascribe to, his creations are starkly striking in their simplicity, elegant to the eye, soft against the skin.

His design's are marked by clear cut shapes and lines defiantly attractive, brazenly bare. There is no commotion of colour , no mayhem of provocative pattern just an adherence to the mastery of cut that creates a flow whether in the "Malmal" or "Khaddar" that falls lovingly on the skin.

Pakistani Fashion Designer - Umar Sayeed

One of the sad things to have happened to fashion in Pakistan is that in the process of accelerated commercialization it seems to have been ‘prostituted’. The new MBA degree that fashion designing has become and the freedom of easy entry (and exit) have collectively flooded the industry with new faces. This new crop of designers may have more exposure and formal training but the respectability and class that the older generation of designers has given to the Pakistani haute couture is not there anymore.

He doesn’t have an outlet because he is not an ambitious person and has been self-financed throughout his career. Living life to the fullest he feels content with whatever he has and doesn’t crave for more. But the quality is something he will never compromise upon. No matter even if he works at a miniscule level he will always remain in the top line of designers.

He is surely larger than the ‘divas’ for whom he designs but oozes no attitude that is directly associated with the latter. Complete candour is his style when he says that he is still unmarried and believes that he is better occupied in his own company and needs some space of his own. ‘How can you expect a person who can’t adjust properly with his own family to live the rest of his life with a stranger?’ He quizzes in his trademark style as we wrap the session.

Pakistani Fashion Designer - Tazeen Hasan

"I design my cuts with people from real society in mind and not just models." says Tazeen Hasan, Contemporary Pakistani Designer. We should not accentuate our heavier parts. Instead of wearing a close fitted shirt which mostly does no good for our appearance, we must try to wear clothes which make us look smart and in control of ourselves."

Tazeen Hasan sells Pakistani womenswear, embroidered dresses, and Pakistani Bridal dresses, shalwar kameez, lehnga choli, and wedding dresses. Tazeen Hassan's designs are very simple, classy, sophisticated and above all very wearable. A combination of cut and embroidery gives style but it should be wearable too. I focus a lot on finishing which is so important. Yet, Tazeen hassan is new to her field and a lot to discover in the ethnic fashion industry.

Pakistani Fashion Designer - Taufiq Hussain

Taufiq Hussain, or the “Dream Merchant” as some choose to call him, has maintained accolades of consistency during his 14-year-old career.

Taufiq Hussain's designs are sensational, each outfit as unique as the individual that it has been created for. In fact it is the fatigue of repetition that has proven inspirational to Taufiq.

Taufiq Hussain has chosen not to attach himself to any particular discipline; his work does not adhere to the rules of either minimalism or extravagance.

The world may be a stage…but you are not part of the backdrop, so don’t dress like everyone else, be a show stealer!

Pakistani Fashion Designer - Sobia Nazir

Sobia Nazir is young, enthusiastic, stylish and effervescent designer whose focus is to bring out her client's best features by giving them what they want and creating unique designer tailor made to meet client requirement.

Sobia's women's fashion designer label in Pakistan and now in UK. Sobia's exquisite designer wear stands apart from all other labels due to the unique blends of colours, embroidery and style. The unique style captures the mood, personality and taste of women with breath taking result.

January 2003 showed a major break through for Asian Bridal wear where Sobia's beautiful bridal wear were successfully modelled and widely appreciated at one of the UK's top Asian Bridal exhibitions. Pakistani designer Sobia Nazir to reveal outfits at "Asiana bridal show 2005" in London.

Pakistani Fashion Designer - Samar Mehdi

Samar Mehdi's creations are an intelligent hybridisation of Asian elegance and Western decadence; of the traditional and modern.

Samar uses mostly natural materials from cotton to silk. Each outfit is a blend of many fabrics , matt vs shine , texture vs plain. Fruit and vegetables are employed to stunning effects in dyeing and printing of fabrics. Awareness of the environment is a by-product of her Western education. Pastels and whites are sculptured around the body in several layers - allowing the wearer to mix and customise the design to their own personal taste.

The layered design means, that there is no such thing as day or evening wear - you just adapt the dress to the occasion.

Samar Mehdi's fashion product line includes formal, casual, evening and party wear.

Pakistani Fashion Designer - Salman Malik

Conceived the idea for Aangan after seeing the derelict state of the traditional weaving industry in Punjab.

Aangan's 'eco-friendly' cotton and khaddar outfits bear the loving stamp of the weavers' toil, for each fabric is hand-made over a considerable time. The spiritual theme behind every pattern has travelled through time from generation to generation. It is for this reason that Salman Malik's weavers refuse to commercialise their craft; they reject higher profits and do not amend any patterns or colours.

Salman's exquisitely patterned fabrics are sculpted to modern silhouettes in slinky, flattering cuts. Lungi's are remodelled into layered pants and shawls are cut down to sleek blouse tops. The casual look is supported by the comfort of wide jeans and loose shirts and jackets foro both men and women. Formal moods prevail in more structured lines, with vivid colours spilling into textured layers. As tradition meets the modern vision of Aangan, fashion surges forward with brave new ideas to adorn the body.

Pakistani Fashion Designer - Saadia Mirza

Saadia Mirza’s VIRTUES, the label, is boldly quixotic. Unique in its creations, the outfits are like costumes, defining individual women with a raw power of fascination, which is in all essence characteristic of true femininity.
Concentrating on diversity, Saadia Mirza has expanded her creative energies in five different lines: VANITY, VINTAGE, VISION, VOYAGE, and VISAGE. All dramatic and spectacular, each line offers a myriad of choices for those who are more expressive of their own individuality. From vibrant bridal line to flamboyant glamour and classic silhouettes, from innovative and classy western wear to a colorful and bold blend of east and west and finally the hand made accessories that flaunt uniqueness and class, Saadia Mirza offers that rare option of exclusivity and distinctiveness.

Pakistani Fashion Designer - Rizwan Beyg

Rizwan Baeyg has been described in many flattering (and sometimes not so) terms. Rizwan Beyg is mindful of all influences in his life and fairly sensitive about these. It can truly be said he's been there and done that.

Rizwan Baig describes the fashion scene in Pakistan in 1986 as being on the 'brink of revolution' and 'brimming with radical ideas'. Rizwan Baig was one of those fashion radicals who broke all the rules. Rizwan Bayg explains his almost accidental venture in to the world of fashion. Attending a wedding in Karachi with some friends, Rizwan Bayg casually commented on how beautiful Pakistani women were but how poorly dressed. These friends challenged him as a basic designer (albeit of buildings and interiors), to introduce some designs for women. He took up this dare out of sheer 'gumption and a stubbornness' to prove his point. Rizwan has never quite looked back. He was invited to put together a fashion show for charity and overnight Rizwan became the talk of the town. However, this does not mean he has not developed or evolved. He explains the concept of fashion as he sees it.

Rizwan Beyg is sometimes irked at the international fashion culture which tends to clump together Pakistani fashion with Indian. "It's not the same thing at all. We have different identities and are coming from different places and going different places,.In that sense, we designers become ambassadors for Pakistan every time there is an international fashion show".

At the Asian Bridal Show in Delhi, Rizwan displayed his work. He explains, "I did not wish to shock. Nudity is not the culture I've inherited. I believe in tradition". But Rizwan Beyg does not let his work get lost in the sea of zardozi work and other traditional embellishements used in bridal dresses.

He explains he likes to retain the essence of local bridal wear but likes to "play around with the concept". So he raises shalwar lengths, crops shirt lengths, fuses western sarongs with skirts and with everyone going crazy with colour, Rizwan Baig sticks to pastels. "I'm not a fashion victim and I like to keep my clothes whimsical".

This led to the introduction of Rizwan's diffusion line. He was the first in Pakistan to introduce printed and designer voille and cotton fabric that targeted the masses. This was accessible and affordable wear and in his view, real fashion.

Pakistani Fashion Designer - Nomi Ansari

Nomi Ansari has gradually made a name for himself as a designer known for his extravagant sense of colour. He has started stocking outfits at two stores and is available in both Karachi and Lahore. Nomi's clothes are a fine mix of ethnic and contemporary elements dazzled by bright colours. For the ready–to–wear collection designed for the Eid season, Nomi has chosen a one–colour base for his line – white, what he calls the colour of purity. Nomi states that the collection is based on minimalism. He also emphasises the fact that the pricing is more affordable when compared to his other lines. This one aims straight for pret buyers.
"I have used textured fabrics this time like cotton karandis etc and the cut is the most important aspect of this collection," says Nomi. The clothes are ethereal with delicate embellishment in an array of hues – which show his never ending love for colour. One can pick that short shirt and trouser or Patiala that has become so famous recently. "The response on Eid is always great, everyone wants to buy something new and for this, the best is to have a ready–to–wear line as no one wants to go through the fuss of ordering."

Pakistani Fashion Designer - Naushin Haq

In the fashion industry of Pakistan Naushin struggles to manage herself as a niche designer. Her impeccable flair for designing led her to the conceptualisation of bridal ensembles which have proven to be her forte. She unrolls the fabric of her creative endeavours to present her new collection.

A diversified collection of trendy formal and bridal wear and bridal accessories in the most refreshing colours.

Naushin haq's product line includes trendy formal and bridal wear, ethnic haute couture, bridal accessories and bridal shoes in the most refreshing colours of all the seasons.

Pakistani Fashion Designer - Nabeel and Aqeel

Five years after Wardrobe and following the triumphant opening of a Nabeel and Aqeel boutique in New York, the designer brothers Nabeel and Aqeel launched their new outlet in Lahore. Walking from Wardrobe to the Nabeel & Aqeel boutique there is a profound change in interior. The first is simpler in white while the second has red walls with long mirrors in golden frames adding to the glamour available there on the racks.

Moving on, a painting of a tiger is framed above a wooden desk. An emerald green loveseat and sapphire blue fur sofas are prominently placed. Dim lighting from two lamps completes the impressive ambience of the office area. Balancing the otherwise loud interior, a beige carpet lends the welcome touch of sobriety.

Nabeel and Aqeel's wedding and party wear collection is currently on display. Shalwar kameez, short shirts with bootleg pants, kurtis, saris and lehngas, the collection is varied. Nabeel & Aqeel used vibrant colours and spread out embellishment, unrestrained is the word. Nabeel&Aqeel has the complete colour spectrum. You will see hot pink and magenta, sky blue as well as pale yellow, fawn and the essential black and white. Those who prefer minimalism may find some of the outfits overdone. Have no fear. Pared down ones such as a plain parrot green raw silk shalwar kameez with a block printed duppatta and a pale yellow shirt with resham embroidery can also be spotted. Then there is also a striking blue short shirt with a crisscross neck and back and embellishment on the bodice. Best of the lot are the saris and lehngas. From amongst the saris you can take your pick from the traditional ones with heavily embellished blouses and the trendy ones with sequinned blouses. For men the boutique offers shalwar kurtas and achkans. Some are plain and some are embroidered around the neck and sleeves.

Pakistani Fashion Designer - Mussarat Bushra

Musarrat Bushra started her professional career only one and half year back, and within this little duration she manages a number of clients in the Pakistan. Mussarat Bushra strives to prove herself to be among the leading fashion designers in Pakistan, and is a fierce competitor in getting to be the best among the best. And Musarrat Bushra owes all this to her determined and sincere hard work.

Pakistani Fashion Designer - Monia Farooqi

Aspiring artist turned fashion designer, Monia Farooqui has a whole new take on what to wear after hours… Just in time for the wedding season, Farooqui, whose collection was inspired by "just about everything," provides vibrant colour to an already festive winter.

Colourful stones, beads and embroidery in intricate designs and motifs on contrasting fabrics make her clothes stand out from the rest. Designing both bridal and evening wear, Farooqui's clothes cater to different tastes and wallets.

Designing under the label Jazeb, she sells ready made clothes as well as a variety of embroidered and embellished fabric. When the lights go out, let Monia Farooqui dazzle you!.

Pakistani Fashion Designer - Meeras by Nilofar Shahid

Nilofer Shahid, director of the fashion house Meeras, comes from a family of warriors, poets, writers and painters.

One could say that she was almost genetically sensitized towards the finer things of life. Of course being brought up on a steady diet of Khalil Gibran and A.R Chaughtai’s paintings only served to further accentuate her talent.

From an early age Nilofer was drawn to the art of craftsmanship, an obsession that continues to date. Thus, in 1992 with the launch of her fashion house Meeras, Nilofer made an almost natural transition from being an avid admirer to becoming an active participant.

The themes of her collections reflect her deep affinity with the land of her birth – from Islamic calligraphy to Mughal architecture to the heritage of central Asia, Nilofer’s work has spanned the east in its truest meaning.

Pakistani Fashion Designer - Nayna by Saman Arif

Nayna is a privately owned company that designs, manufactures, and markets traditional Eastern fashion for the contemporary woman.
Nayna's Collection, showcasing Bridal Wear, Formal Wear, Shoes and other Accessories, has tapped into the wealth of rich Pakistani fabrics, and employed the skill of experienced Lahori craftsmen for the production of its hand embroidered and intricately detailed products. At the same time, all of Nayna’s manufacturing is completed in-house, thus enabling strict quality control at every level of production.

Pakistani Fashion Designer - Rouge by Memoona Manan

Memoona is well known for her exquisitely-embroidered ethnic bridal wear and has a loyal clientele in Pakistan and England. But her children want to expand the label and take it to a wider audience. Memoona’s son Faraz and daughter Sundas are now part of the design team at Rouge and their fresh outlook was clearly visible in the collection seen on the ramp at BurJuman. The collection was trendy and contemporary, but had all the elegance and the intricate embroidery that Memoona is known for.
The siblings have infused their mother’s label with freshness and vitality with their own line of contemporary fusion garments that have the signature Memoona Manan embroidery and quality, but a young and trendy look.

Pakistani Fashion Designer - Lajwanti by Afzal Ali & Ana Ali

Lajwanti primarily started as haut-e-couture high-end Bridal fashion house. Producing masterpiece Bridal, Formal and party wears on customer's demands. At present lajwanti has added on to Prêt-a-porter ready to wear line both for men and women and has set a small weaving unit to weave silk in the old traditional way the KHADI hand woven fabric, we also have power looms unit through which we get custom made fabric for our consumption. Lajwanti was formally launched in March 1999 with a sales outlet in Pearl Continental Hotel Lahore and started dealing with made to order Bridal and party ware costumes. Due to its high quality intricate designs and exclusive finishing Lajwanti met with resounding success from the very start.

In the past Four years Lajwanti has expanded by adding one outlet in Karachi in year 2000 another out let on the posh area of M.M ALAM ROAD Gulberg and in early 2003 a franchisee for UK in London.

Lajwanti by Afzal Ali & Ana Ali - One of pakistani designer boutique selling men's and women's bridal formal, wedding, traditional shalwar kameez, sherwanis and much more. address: Gulberg Lahore, Zamzama Karachi, New Delhi India, Chicago USA

Pakistani Fashion Designer - Klash - by Kanwal Lashari

Klash is one label commonly known for the best formal line in town. The fashion designer Kanwal Lashari of Klash had groomed her skills at National College of Arts Lahore where she was found an astounding student and right after her completion at NCA she joined Nee Punhal & kept on working there for a year to learn more in fashion designing while gaining some practical experience as well.

Later she joined Libas International and worked their as a chief designer for more than a year. She has also participated in some of the exhibitions for her Hand Painted Saris which turned out to be a big hit in the market while bringing more fame to her name.

She has a fabulous control over formal line and her special focus is always on the eastern body structure for the best eastern wear, Now that she is very much satisfied with her work and upon her clients request now she will be launching her Bridal wear along with formal line.

Pakistani Fashion Designer - Khaadi by Shamoon Sultan

The only place where success comes before work is in the dictionary. Except in the case of Shamoon Sultan - owner and chief designer of Khaadi creations - as he laughingly admits. Endearingly modest for a young artiste of extraordinary entrepreneurial savvy, Shamoon still is the same lackadaisical, happy-go-lucky textile designer he was while training at the Indus Valley School of Art and Architecture. "When I set up Khaadi, I thought I would be out of business in six months and have to go crawling back to my father, and beg him for a job!" he says. "My teachers never thought I'd come this far and I myself never imagined the concept would take off like it did." But break the boundaries Shamoon certainly did, singlehandidly, if somewhat unwittingly, by ushering in a "khaadi culture,"of spectacular sartorial spark.
Shamoon capitalised on the advantages fortune favoured him with: his father's finances and artistic direction from architects Arshad and Shahid Abdulla, his uncles. But this is a man who simply cannot be dismissed by the inconsequential epithet: "lucky" or even someone "in the right place at the right time." Spotted by Noorjehan Bilgrami while still a student at the Indus Valley, Shamoon's talent and creative vision propelled his rise from proprietor of a small boutique on Karachi's elite-street Zamzama, where Khaadi was first set up, to head of one of the most successful textile houses in the country. His creative and business acumen certainly show no signs of abating as Khaadi continues to expand.

Pakistani Fashion Designer - Kechoo's - by Jehangir Khalid

The label Kechoo's one of the best fresh fashion houses of Pakistan is a collection of art merged in eastern wear. The Fashion Designer Jahangir Khalid whose label turns out to be his nick, actually, Kechoo. 28 years old Keecho has learnt the basics from Pakistan School of Fashion Designing and his creative nature.

He came in the fashion Industry in 2003 but within one year he attracted all the art admirers at his fashion house because of his quality work in Bridal dresses.

Bridal dress means a lot to an eastern girl, a one true time of honour and happiness therefore when it comes to designing a wedding dress Kechoo puts an extra effort for having a lot of options for embroidery and creation, Kechoo's specialty is Bridal and Sari's, His favourite colour combinations are Pastel colours. He is very enthusiastic and filled with energy. He always says that every new bridal dress is a challenge, a challenge with an opportunity, an opportunity to prove his art.

Pakistani Fashion Designer - Kamiar Rokni's Karma

Karma is one of those lucky few who always knew what it is they wanted to do with their lives. "I knew I wanted to be a designer much before the Pakistan School of Fashion Design (PSFD) had even been established. I don't think I would have ever been happy doing a nine to five job even if it is a lot less exhausting and less time consuming than this one. Anything concerned with aesthetics is my cup of tea whether it is doing home interiors or landscaping or home accessories etc.".
Kami is an interesting mix of contrasts and contradictions. Bred and born in Pakistan, he feels more at ease designing a pair of trousers and a tank top than a shalwar kameez. "Probably because I've always been wearing westerns and I've been reading Vogue since I was six. Also due to the nature of the training provided by PSFD you will find that most of the graduates will be more proficient in designing Westerns than Easterns since our entire syllabus is designed and executed according to the guidelines sent by the mother school in Paris and the emphasis thus is on the designing of jackets and skirts rather than on the making of ghararas and lahngas."

Karma is about clothes that demand attention without eclipsing the person wearing them. Karma's label is about innovative fashion; modern, fresh, glamorous, yet timelessly elegant. Fashion is more than the clothes you wear. It is the way you live your life. Karma's clothes reflect that individuality. They are about style, a sense of aesthetic beauty that is relevant anywhere and everywhere in the world.

Pakistani Fashion Designer - Jugaan - by Shazia Wajahat

Shazia Wajahat carried inborn gifted qualities from her father who had been doing his business in India. Before partition her father was interviewed by BBC for being a self made businessman and touched the infinity of his business in India & Pakistan.

Shazia Wajahat, designing under label "Jugaan" inherited some qualities from her father. In 1995, Shazia who is painstakingly research oriented, nature loving, conceived her to be a fashion designer. Shazia has exhibited her work all over Pakistan, today her name is well recognized and in the field of formal, evening and bridal dress designing in land and abroad.

Shazia Wajahat is very much optimistic, well committed with her profession and every day she creates and thinks many new designs along with different style/cats, by making sketches.

Pakistani Fashion Designer - Hassan Shehryar Yasin, HSY

While Hassan Shehryar Yasin's (HSY) choreography always has an upbeat pace, not for him leisurely sashaying on the catwalk by the models. Never has this been more evident than at his recent showing of the DuPont Lycra 'Has It' collection designed by Hasan Shehryar Yaseen. And little wonder, with over 70 outfits shown by 30 models, fast and snappy remained the mood for the show - apt, for a western wear collection featuring togs for both the male and female wardrobe. No gender discrimination here, equal numbers of outfits for both were shown.
Hasan Shehriar Yaseen promoting fabrics with Lycra blend, the 'Has It' campaign's theme being, 'You either have it or you don't' brings the product to a more personal level, while differentiating Lycra blend garments from the rest. Projecting the designer chosen for designing a spring/summer 2004 collection for the multinational by saying "Hassan Shehryar Yasin has it" in the introduction as a pun might be taking the branding element too far, since not only was branding very much in evidence at the venue, but giveaways included lots of literature on the same. Along with a multimedia presentation and a couple of speeches thrown in, a word has to be put in for subtlety here.

Effectively bridging the gap between raw material - fabric, and the finished product - a prét line, DuPont has shown the way for the textiles industry to gear up for more value-added products. In the competitive global market for apparel, fashion and textiles, with our basic textile sector infrastructure in place, there remains the need to boost exports. While the Lycra-incorporated apparel line is aimed at both the local as well as foreign market, an interesting fact, as pointed out by DuPont was that "all fabrics used" were locally produced by different mills, primarily Nishat mills, Liberty mills, Master Naqshbandi Industries, Artistic Denim and Siddiqsons Denim.

Pakistani Fashion Designer - Khayaal

Khayaal began eight years ago by Durnave Chaudhri when an interest in fashion design was translated into a formal enterprise committed to reviving traditional patterns in clothes making. The enduring inspiration behind the idea has been a reinvention of haute couture, delving deeply into ancient culture yet simultaneously being able to tailor it to contemporary tastes.
Meticulous attention to detail has been integral to Khayaal's success. Durnave spends much time with her clientele to determine their requirements. As the genesis of unique apparel begins to take shape, she personally supervises a team of highly skilled artisans. The process is akin to creating a mosaic, bringing together a range of sartorial talent in designing, colour selection and stitching. In order to remain true to her original convictions, the creations always carry the traditional motifs that have become Khayaal's signature. The work is both inventive and innovative and has successfully resuscitated nearly extinct forms of zardozi and embroidery.

Pakistani Fashion Designer - Khawer Iqbal

Khawer Iqbal has a certain style. Beautifully crafted, Khawer's vision is to create clothes for creative, contemporary women as well as classic and traditional women who dare to be different.

Khawar Iqbal has maintained its position at the forefront of the Pakistani fashion industry by evolving and continually presenting a fashion product that is sufficiently cutting-edge and modern, whilst having a broad enough appeal to warrant success in such a wide span of areas.

Khawer is renowned for technical innovation, unique finishes and uncompromised individuality. Khawer offers the perfect balance between wearablity and a love of fashion.

Pakistani Fashion Designer - ABCD by Ammar Belal Men's T-Shirts, Jeans, Casual Wear, Street Wear

From the kings and Queens of Pakistan’s fashion realm to yet another charming prince. At first, one might argue that there is only a slight design factor incorporated in each garment that Ammar Belal’s label ABCD produces. While most of the bigger and established brands are playing safe these days by catering to their specific target audience, ABCD has the advantage of experimenting on casual wear while being led by an equally innovative and classy designer. This is what gives ABCD a cutting edge. Also while every other designer is experimenting with one or more aspect of bridal wear, ABCD is strictly street wear couture and that’s that. Lately, his famous customized jeans by the brand name of AS JEANS have become a raging fad in the city.
The idiosyncrasy starts from the very name 'ABCD?' Are clothes about being an American Born Confused Desi, or not? What ever your answer might be, his creations are creating more than waves today.

Pakistani Fashion Designer - Amir Adnan, Fnk Asia, Men's Formal Wear, Grooms Wear Shalwar Kameez

Despite it being a textile hub, fashion, style and glamour are not labels commonly associated with the industrial Punjab city of Faisalabad. Amir Adnan took up the challenge to introduce all these aspects of modern high street style to the textile capital of Pakistan. In doing so, Amir Adnan along with his team of organizers took Faisalabad by storm. Advertising was prominent in all the major newspapers and there were hoardings all over the city. The fashion show was Aamir Adnan and Huma Aamir Adnan's first trip to the city where they presented their exquisite collection of casuals, semi-formals and formal wear for both men and women.

Aamir Adnan yet is looking beyond the usual horizons and planning to open an outlet in every possible prospective market of fashion. Aamir Adnan organised a fashion show in Pakistan with special help from old friends and colleagues like Khawar Riaz (KR CREW) and Ather Hafiz, the men's wear designer at Libas. Khawar Riaz provided the models and was in charge of their grooming and make-up.

The collection that was presented on the stage carried a wide range of designs and latest styles of formal shalwar kameez and semi-formal salwar kameez for both genders. The men's collection portrayed simple colours like black, blues, greens and browns with the elegance of embroidery on kurta and sherwanis that is associated with all Amir Adnan products. The eastern wedding wear was the most well received. The second segment of groomswear capsuled the glory and majesty of our traditions. The sherwanees were elegantly embroidered using semi-precious stones and delicate hand embroidery that made every model look like a member of the royal courtyard of the Maharajas and Emperors. Pure silk Jamewar turbans provided the picture perfect glory of the past represented as today's fashion statement.

Females were also dressed to create an awareness of fashion in Pakistan. Huma Adnan's beautiful collection was displayed on the ramp like a soft spring breeze blowing in the heat of the scorching summer sun. Huma Adnan's collection consisted of beautiful and detailed cuts that are the perfect amalgamation of western styles with an eastern touch for the modern woman of not just Pakistan but the world. The designer plans to launch this fusion line in the USA very soon. Huma Adnan stylized collection of bridals matched the sartorial image of their male counterparts. Presenting brides and grooms together allowed the designers to represent traditions with style.

Pakistani Fashion Designer - Faiza Sami

Faiza Sami believes Pakistani embroidery has interesting influences that range from the Chinese to the Turkish Enlarge. From designing jodas for former Pakistan Prime Minister Benazir Bhutto’s wedding; to being commissioned by the esteemed Victoria Albert Museum, UK; to reviving the heritage of the stitches of Sindh; Pakistani designer Faiza Samee has clearly been there and certainly done it all. Born with an artistic bent of mind, Faiza Sami was one of the frontrunners of the fashion industry in Karachi at a time when there was no fashion school 25 years back. “I got into designing by accident. Having lost my mother at an early age, I had to shop for the trousseau at my brother’s marriage. To my dismay, I discovered that ancient embroidery techniques were languishing due to lack of patronage. My journey into the fashion world began by sourcing these vintage fabrics and trying to keep our heritage alive,” recalls Faiza Sami.

Showing at Bridal Asia 2003 for the second time, where she stole the limelight from designer Ritu Kumar on Thursday at Uppal’s Orchid, Samee believes Pakistani embroidery has several influences that range from Chinese to Turkish. “Karachi is more like Delhi. It is a bit conservative unlike what I saw in Mumbai. But my forte is formal and trousseau wear that focuses on making bridal wear really, really interesting,” Faiza Samee elaborates. Navratan, her collection, is inspired by jewelled hues such as emerald, garnet, ruby, jade and coral. “We never had the kurti revolution that was seen here, probably because most girls still prefer the fitted silhouette. This is the back to the ’70s look that had body-hugging kurtas teamed up with churidars, now that straight pants are out of fashion,” says Faiza Samee. Being one of the pillars of the fashion industry back home in Pakistan, she wants a fashion week there on the lines of India.

However, Faiza Sami does admit that unlike India, Pakistani designers are quite laid-back and very disorganised. “Someone has to take the lead somewhere and make an effort to put it all together. I guess it will take time but we need to get it right in the first place,” says Faiza Sami.