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Saturday, December 20, 2008

Pakistani Fashion Designer - Deepak Perwani

Deepak Perwani, designer, runs a men's boutique in Pakistan. As the fading century slips into the new millennium, his couture shows signs of staying power and a newfound confidence. The Dubai fashion show was an instant sell out with his truck art accents, and the Zargalli premier, Deepak Pervani broke all hell loose when he sent models down the runway in the most sensuous and seductively draped ensembles that complimented the jewellery presentation perfectly well. Despite the fact that today Deepak Perwani is a good name; the real man shows no signs of arrogance or snootiness.

He never suffered from an inflated ego; humble to the core Deepak truly believes in the ‘live and let live philosophy’ and may be that’s the reason for his glorious success.

Deepak Perwani's product line includes men's embroidered kurta, groom sherwani, casual shirts, bridal wear, and bridal accessories, saris and formal wear.

Pakistani Fashion Designer - Amina Tahir

Pakistani fashion designer Amina Tahir formally launched her collection in 2003 under the title of Amina’s Collection. Owing to her natural flair for fashion, she had been designing for friends and family since 1997. She has held exhibition in New York, Lahore and Islamabad. Her collection consists of formal shalwar kameez, lehnga, choli, choori dar pajama, kurta, embroidered kurtis, bridal wear as well as casuals.

One distinctive quality of Amina Tahir, that sets her apart from a sea of designers is her departure from typical flowery motifs. Her clothes depict abstract designs and figures (birds, dragons) which are not only a visual treat to behold but are refreshing and contemporary.

Her future plans include holding fashion shows in Pakistan, India and opening ethnic boutique in London.

Pakistani Fashion Designer - Aijazz Aslam

Aijazz Aslam runs a men's wear boutique in Pakistan. Aijazz is the lucky one to have started his business early enough, and nowadays he is doing good in menswear both ethnic and western as a Pakistani fashion designer.

Aijazz, himself a fashion designer entity too, started fashion designing few years back, since he was into modelling. He was founded to be keen in having his own clothing line after working as model for some big fashion designers in Pakistan.

Aijazz Aslam hope's to keep on introducing new fashion ideas in Pakistan and aims at being one step ahead by other fashion designers. Aijazz's product line includes Embroidered sherwani, kurta, traditional groom couture and wedding accessories like turbine, shawl and vivid scarf for men.

Friday, December 19, 2008

Pakistani Fashion Designer - Amina Yasmeen

“I don’t call myself a full-fledged fashion designer as yet. But what I do is appreciated by my clients.” Mansoor commented that designer shirts should have vivid embroidery, style, grace and a concept unique to that particular designer. Mansoor Khan works under the designer label "Amina Yasmeen". Only around for a couple of years, Mansoor already has a reputation for making clothes that are out of this world. Talking to him, one is encouraged that the upcoming talents are experts in their field. Many have raved about Mansoor’s designs, saying his work tends to break traditional designing values.

At Amina Yasmin, another difference is of jamawar cloth, used mainly for ghararas. “There is a jamawar cloth that costs Rs 70 per yard and then there is a jamawar cloth that costs Rs 700 per yard. So you see where designs and cuts matter, cloths also have a say on the pricing of an individual shirt.”

Mansoor is getting ready for more fashion courses. Apparently he has his sights fixed on a foreign university that will enhance his qualities in the fashion field.

Wednesday, December 17, 2008

Pakistani Fashion Designer - Asifa & Nabeel

Asifa and Nabeel are two young designers with an indisputable flair for fashion. They together form a formidable team of eastern plus trendy dresses. Asifa and Nabeel duo work with a variety of fabrics. They mix bright and subtle hues in a unique fusion of colour displaying a finely tuned aesthetic sense. Wasli, Karachob, Zardozi, Silk and Threads are used in exciting juxtaposition to create unusual and unique garments.
The comprehensive range of outfits includes fashions for all occasions: bridal wear, formal and semi-formal wear. Exclusive designs are available for special occasions. Asifa and Nabeel’s collection fulfills the demand of modern lifestyle along with Eastern tradition.

Sunday, December 14, 2008

Pakistan Fashion Model Agencies - 1

Agency Name Contact Person Email Cell Phone
Soil 2 Sky (View) CH FAISAL soil2sky@yahoo.com 0300/321-8489239
Talent Hunt (View) Asif Khan connect2asif@gmail.com 0300-9291323
Talent Hunt (View) Asif Khan connect2asif@gmail.com 0300-9291323
Mekal's Group of moding Agency (ESLINE) (View) Mekal Shan mekalshan@gmail.com +92-0313-509-0313
PRINCE CREATION (View) ASHOK RAJPARA aashiqrajpara@rediff.com 9913643277
Ice Blue modeling (View) Shayan career840@yahoo.com 033332124800
Spot Promotions (View) F.M.Mughal muz300@yahoo.com 0345-2944744
Gulf Pak international (View) Saadi saadi-f2000@yahoo.com 00974-5138374
smokey salon &modeling agency (View) mehmood info@eclat.com.pk 0300-9449107
COSMOPOLITAN (khi & lahore) (View) AYAZ (khi) Mani (lhr) cosmopolitanpk@yahoo.com 0345 2160968

Pakistani Fashion Designer - Reet

The word Reet means tradition. Although tradition may not seem to be a priority for the boutique that gave us denim shalwars and a line of day wear in very modern jersey-knit, it is actually a driving force behind the international Reet boutiques.
Reet staged the first street fashion show in Pakistan outside their boutique and uses ancient fabrics such as screen-printed georgette in modern outfits including bikini tops and culottes. All these ground-breaking moves do not mean that his boutique is inappropriately named. To the contrary, Reet believes that the only way to keep tradition alive is for each new generation to use it.

Pakistani Fashion Designer - Bunto Kazmi

There is a quiet dignity in the Kazmi household. On entering the residence/showroom, one feels transported to a modern Mughal atmosphere with the family members floating from one room to another with some higher purpose and the attendants going about official and personal work at the same time. Today everyone refers to Oriental Fashions as Mrs. Kazmi's bridal wear without their trying – it is rare to see the design house in shoots or advertised in any form. It is to their credit that one of the oldest fashion houses has achieved its fame by word of mouth and reputation rather than being backed by fashion degrees and marketing strategies.
One can’t help but feel as if Bunto has stepped out of the sets of Devdas into the real life hustle and bustle of modern day professions - but she is not sandwiched here. If anything she is the fantasy part of the creations, which bridge the practical with the ideal. This has resulted in a design house that boasts creations at international levels and has been exhibited in museums globally. More importantly, it defines our cultural identity and puts Pakistani couture on the map because of the commitment of the Kazmi institution. Day professions - but she is not sandwiched here. If anything she is the fantasy part of the creations which bridge the practical with the ideal. This has resulted in a design house that boasts creations at international levels and has been exhibited in museums globally. More importantly, it defines our cultural identity and puts Pakistani couture on the map because of the commitment of the Kazmi institution.

Tuesday, December 9, 2008

Pakistan Fashion Super Model Iraj Manzoor


With an extraordinary photogenic face and a body to die for, the dusky beauty from Karachi is currently a hot favourite of all the top fashion glossies and a must in all the good fashion shows. Her great walk and an hour glass figure allows her to transform and fit each designer's personality. Iraj has a prestigious Head and Shoulders sdvertisement under her belt, where she was selected from a large number of hopefuls.


Streamlined five foot nine , she is one of the most sought-after models - in the business. Iraj is both well loved and well hated - in the modelling and fashion set. Those who don't care much accuse her of being arrogant , difficult and snobbish. Those who do , say she's sexy , sensuous and smart. And Iraj.....well , Iraj just likes to keep them all guessing.

When Iraj Manzoor saunters down the ramp no one looks bored. And neither does she. Iraj likes to get noticed ; the appraisal is welcomed and almost demanded. She knows she has it. And expects everyone else to know it too. Iraj's face has adorned the cover of nearly every fashion magazine in Pakistan.

Pakistan Fashion Super Model Vaneeza Ahmed


She’s got the most refreshing face in the business and one of the most amiable dispositions. In the field of modeling ruled by catty tactics.... she is the cattiest of them all. She’s ambitious - and she has no qualms about admitting it. She travels back and forth, shuttling between her hometown Lahore and the city that promises fulfillment of dreams - Karachi. And by god she knows that this exercise is worth her while. Vaneeza Ahmed, the Lahori supermodel that gave the Karachi beaus a hard time - she’s got what it takes.... all that it takes, to get to where she is today.


From a fun indulgence at Kinnaird College as a student she launched herself in a career, she never thought to be hers. So, from modeling for Neelofer Shahid’s couture she went on to a photo shoot with the best in the business - Ather Shehzad the duo responsible for introducing some of the finest models today..... and the discovery of Vaneeza aka Vinny also falls to their credit.

That’s how the journey started for this charming splendor and along the way added accolades to list of merits. She left no stone unturned. From modeling to acting she did it all- played the leading lady in Jamal Shah’s controversial saga, graced the cover pages of the countries top publications off and on, went as far as Mauritius to prove her love for acting and of course sashayed down the catwalk with the grace of a swan- how many times? She has lost all count.

But one thing worth remembering is her role as ‘Dina’- in the movie Jinnah. She played the Quaid’s daughter and they say… she played it well. She's worked hard to get where she is today. She's come a long way in a very short time, and the way she's going, she'll go a long long way.

Pakistan Fashion Super Model Aaminah Haq


It has not been too long since Aaminah started modelling but one loses count as she names the magazines she has been printed in .......... She, Libas, Visage, Women's Own, Fashion Collection, Newsline. Then there have been catwalk experiences. No wonder then that she can afford to choose in terms of money and commitments. Designers are now ready to pay more to models who work with greater professionalism. " Its nice to be recognised " ............ Aaminah's identity is glowing and growing on the Lahore fashion scene, because she has been the opening model in so many shows.........


Aaminah's latest ventures to date include a TV play with Nusrat Thakhur which was aired in mid Dec 1997. Commercial for Star TV (Chan One). The signature model for Nilofer Shahid'z Chaughtai Collection which she took to Paris, appeared in Canada in the Fashion TV ad and also appeared in the french Cosmopolitan alongside interview and shoot.

Aaminah is as seriously into the profession as one can be in a place like Lahore. " I feel a model has to create a difference between being a clothes horse and a person showing off the designers product with elegance. A pout and a pretty face does not make a model out of a girl." Then what does? " You have to be careful of certain things. I make it a point to get a good night's sleep before a shoot or a show. I drink plenty of water and pay alot of attention to personal grooming. After all you can be only there for as long as you are capable of doing something dramatic to a designer dress."

Pakistani Fashion Designer - Maria B.


Maria Belal is an ambitious young Pakistani designer with vision. A graduate of the Pakistan School of Fashion Design, Maria launched her label ‘Maria B’ in Lahore few years back. Right after the fashion show in Pakistan, she opened the doors to her new women's boutique in Karachi. Her cotton shalwar kameez, choori daar pajama, and embroidered evening wear, all meticulously cut and stitched, were quickly snapped up by trendy Lahoris.

The outfits she has selected – from a cotton sleeveless salwar kameez to black net culottes to a chiffon sari – embody her look for the modern Pakistani woman in the late 90s.

She learnt that there was tremendous scope for Pakistani fabrics in the international market and was determined to make her mark globally. As she says with confidence, “I’m a staunch patriot – I want to take Pakistan’s name in the international fashion scene. I want to show people around the world what a great heritage we have. That really is the core philosophy of my business. We want to go into the international market and prove ourselves as a Pakistani brand name.”

Maria’s main goal is to export her dresses abroad – “I want to send haute-couture items such as evening wear, bridal wear etc. to UK/Europe, and then eventually to the US/Canada, Singapore and Australia.” She remains undaunted by the global competition and says “you have to aim high – and I do want to get to New York, Milan and Paris one day.”

Saturday, December 6, 2008

Pakistani Fashion Designer - Zain Mustafa

Zain Mustafa's philosophy of Design is different, definitive and daring. He steering away from the ornate adornment that local designers ascribe to, his creations are starkly striking in their simplicity, elegant to the eye, soft against the skin.

His design's are marked by clear cut shapes and lines defiantly attractive, brazenly bare. There is no commotion of colour , no mayhem of provocative pattern just an adherence to the mastery of cut that creates a flow whether in the "Malmal" or "Khaddar" that falls lovingly on the skin.

Pakistani Fashion Designer - Umar Sayeed

One of the sad things to have happened to fashion in Pakistan is that in the process of accelerated commercialization it seems to have been ‘prostituted’. The new MBA degree that fashion designing has become and the freedom of easy entry (and exit) have collectively flooded the industry with new faces. This new crop of designers may have more exposure and formal training but the respectability and class that the older generation of designers has given to the Pakistani haute couture is not there anymore.

He doesn’t have an outlet because he is not an ambitious person and has been self-financed throughout his career. Living life to the fullest he feels content with whatever he has and doesn’t crave for more. But the quality is something he will never compromise upon. No matter even if he works at a miniscule level he will always remain in the top line of designers.

He is surely larger than the ‘divas’ for whom he designs but oozes no attitude that is directly associated with the latter. Complete candour is his style when he says that he is still unmarried and believes that he is better occupied in his own company and needs some space of his own. ‘How can you expect a person who can’t adjust properly with his own family to live the rest of his life with a stranger?’ He quizzes in his trademark style as we wrap the session.

Pakistani Fashion Designer - Tazeen Hasan

"I design my cuts with people from real society in mind and not just models." says Tazeen Hasan, Contemporary Pakistani Designer. We should not accentuate our heavier parts. Instead of wearing a close fitted shirt which mostly does no good for our appearance, we must try to wear clothes which make us look smart and in control of ourselves."

Tazeen Hasan sells Pakistani womenswear, embroidered dresses, and Pakistani Bridal dresses, shalwar kameez, lehnga choli, and wedding dresses. Tazeen Hassan's designs are very simple, classy, sophisticated and above all very wearable. A combination of cut and embroidery gives style but it should be wearable too. I focus a lot on finishing which is so important. Yet, Tazeen hassan is new to her field and a lot to discover in the ethnic fashion industry.

Pakistani Fashion Designer - Taufiq Hussain

Taufiq Hussain, or the “Dream Merchant” as some choose to call him, has maintained accolades of consistency during his 14-year-old career.

Taufiq Hussain's designs are sensational, each outfit as unique as the individual that it has been created for. In fact it is the fatigue of repetition that has proven inspirational to Taufiq.

Taufiq Hussain has chosen not to attach himself to any particular discipline; his work does not adhere to the rules of either minimalism or extravagance.

The world may be a stage…but you are not part of the backdrop, so don’t dress like everyone else, be a show stealer!

Pakistani Fashion Designer - Sobia Nazir

Sobia Nazir is young, enthusiastic, stylish and effervescent designer whose focus is to bring out her client's best features by giving them what they want and creating unique designer tailor made to meet client requirement.

Sobia's women's fashion designer label in Pakistan and now in UK. Sobia's exquisite designer wear stands apart from all other labels due to the unique blends of colours, embroidery and style. The unique style captures the mood, personality and taste of women with breath taking result.

January 2003 showed a major break through for Asian Bridal wear where Sobia's beautiful bridal wear were successfully modelled and widely appreciated at one of the UK's top Asian Bridal exhibitions. Pakistani designer Sobia Nazir to reveal outfits at "Asiana bridal show 2005" in London.

Monday, December 1, 2008

Pakistani Fashion Designer - Samar Mehdi

Samar Mehdi's creations are an intelligent hybridisation of Asian elegance and Western decadence; of the traditional and modern.

Samar uses mostly natural materials from cotton to silk. Each outfit is a blend of many fabrics , matt vs shine , texture vs plain. Fruit and vegetables are employed to stunning effects in dyeing and printing of fabrics. Awareness of the environment is a by-product of her Western education. Pastels and whites are sculptured around the body in several layers - allowing the wearer to mix and customise the design to their own personal taste.

The layered design means, that there is no such thing as day or evening wear - you just adapt the dress to the occasion.

Samar Mehdi's fashion product line includes formal, casual, evening and party wear.

Pakistani Fashion Designer - Salman Malik

Conceived the idea for Aangan after seeing the derelict state of the traditional weaving industry in Punjab.

Aangan's 'eco-friendly' cotton and khaddar outfits bear the loving stamp of the weavers' toil, for each fabric is hand-made over a considerable time. The spiritual theme behind every pattern has travelled through time from generation to generation. It is for this reason that Salman Malik's weavers refuse to commercialise their craft; they reject higher profits and do not amend any patterns or colours.

Salman's exquisitely patterned fabrics are sculpted to modern silhouettes in slinky, flattering cuts. Lungi's are remodelled into layered pants and shawls are cut down to sleek blouse tops. The casual look is supported by the comfort of wide jeans and loose shirts and jackets foro both men and women. Formal moods prevail in more structured lines, with vivid colours spilling into textured layers. As tradition meets the modern vision of Aangan, fashion surges forward with brave new ideas to adorn the body.

Pakistani Fashion Designer - Saadia Mirza

Saadia Mirza’s VIRTUES, the label, is boldly quixotic. Unique in its creations, the outfits are like costumes, defining individual women with a raw power of fascination, which is in all essence characteristic of true femininity.
Concentrating on diversity, Saadia Mirza has expanded her creative energies in five different lines: VANITY, VINTAGE, VISION, VOYAGE, and VISAGE. All dramatic and spectacular, each line offers a myriad of choices for those who are more expressive of their own individuality. From vibrant bridal line to flamboyant glamour and classic silhouettes, from innovative and classy western wear to a colorful and bold blend of east and west and finally the hand made accessories that flaunt uniqueness and class, Saadia Mirza offers that rare option of exclusivity and distinctiveness.

Pakistani Fashion Designer - Rizwan Beyg

Rizwan Baeyg has been described in many flattering (and sometimes not so) terms. Rizwan Beyg is mindful of all influences in his life and fairly sensitive about these. It can truly be said he's been there and done that.

Rizwan Baig describes the fashion scene in Pakistan in 1986 as being on the 'brink of revolution' and 'brimming with radical ideas'. Rizwan Baig was one of those fashion radicals who broke all the rules. Rizwan Bayg explains his almost accidental venture in to the world of fashion. Attending a wedding in Karachi with some friends, Rizwan Bayg casually commented on how beautiful Pakistani women were but how poorly dressed. These friends challenged him as a basic designer (albeit of buildings and interiors), to introduce some designs for women. He took up this dare out of sheer 'gumption and a stubbornness' to prove his point. Rizwan has never quite looked back. He was invited to put together a fashion show for charity and overnight Rizwan became the talk of the town. However, this does not mean he has not developed or evolved. He explains the concept of fashion as he sees it.

Rizwan Beyg is sometimes irked at the international fashion culture which tends to clump together Pakistani fashion with Indian. "It's not the same thing at all. We have different identities and are coming from different places and going different places,.In that sense, we designers become ambassadors for Pakistan every time there is an international fashion show".

At the Asian Bridal Show in Delhi, Rizwan displayed his work. He explains, "I did not wish to shock. Nudity is not the culture I've inherited. I believe in tradition". But Rizwan Beyg does not let his work get lost in the sea of zardozi work and other traditional embellishements used in bridal dresses.

He explains he likes to retain the essence of local bridal wear but likes to "play around with the concept". So he raises shalwar lengths, crops shirt lengths, fuses western sarongs with skirts and with everyone going crazy with colour, Rizwan Baig sticks to pastels. "I'm not a fashion victim and I like to keep my clothes whimsical".

This led to the introduction of Rizwan's diffusion line. He was the first in Pakistan to introduce printed and designer voille and cotton fabric that targeted the masses. This was accessible and affordable wear and in his view, real fashion.